While Dave is no longer actively helping organizations with their branding and rebranding projects, he still can provide contacts who are providing these services. To validate Dave’s Branding experience, here are examples of the work he did.
Dave’s branding experience started 40 years ago with his career in the corporate world. His Branding program credits include the following:
While serving as Marketing Communications Manager, Dave was responsible for implementation of the new Eaton logo, enforcement of usage, and ongoing communication.
At ServiceMaster, Dave led the complete redesign and implementation of the corporate identity program, and managed programs for subsidiary brands like Terminix, Merry Maids and TruGreen, as well as introduction of service logo programs like the We Serve cube.
Dave’s first mission organization Branding program was with SIM, formerly Sudan Interior Mission. He led name change consultation and research, as well as the introduction of a new Visual Identity program.
When the ServiceMaster CEO started a new organization for faith and work, he called on Dave to lead the design of the logo and associated communication elements.
Because of Dave’s work with SIM, he was contacted by International Missions Incorporated as they were considering a name change. Dave initiated a Marketing Communications Audit that identified more than 100 strategic initiatives to be implemented. One of those was to change the name. Dave led an international group of leaders through the name change and visual identity process, presented the program to the Board of Directors and received approval, and consulted with the organization through the implementation process. One result of this work was the invitation for Dave to join the Board, where he served for 15 years.
After retirement from ServiceMaster, Dave served as Business Manager for Hickory Cove Bible Camp. One of his responsibilities was to update the Branding of the Camp. This included a new logo, all new stationery, signage, wearables, brochures and advertising.
Dave coached Gospel Missionary Union in several areas of marketing communication. This led to a strategic meeting with the organization’s leadership, at which the decision was made to change the name. Through “Dave’s Game of the Name,” the organization selected the new name. Less than two weeks later, Dave presented the name and visual identity program to the Board of Directors, which approved the program immediately. Dave helped the communications department design and implement all the elements of the program (click here for CMA article about the process).
Because of Dave’s work with mission organizations, he was invited to speak at two IFMA conferences on the subject of Branding and Visual Identity. When the IFMA Board decided to seek a new name, Dave was chosen to lead the Board through the process. The name, CrossGlobal Link, was selected and Dave guided the staff through the design of a new logo and all the associated material.
Through CrossGlobal Link, Dave was contacted by RSTI (Red Sea Team International). With offices in seven countries, the challenge was to work through cultural differences to achieve unity and implement a complete re-branding for the organization. ReachAcross was selected as the new name from more than 170 possibilities, and a completely new logo and visual identity was introduced. The process was similar to previous groups, but took more than 18 months to complete.
This large church in Kansas City, MO had already decided to change its name. The leadership contacted Dave to help them understand the whole concept of branding and selecting a new name. With the knowledge gained from Dave’s presentation and interactions with the staff, they were able to decide on the name and complete their brand visual identity program in record time.